Wally2 Posted August 23, 2016 Report Share Posted August 23, 2016 Hi all, this looks like a great resource. I'm starting an inspection business and would like to introduce myself to local realtors. Would anyone have a letter template i could build on as an intro letter. Thanks for any advice. Wayne Quote Link to comment Share on other sites More sharing options...
Scottpat Posted August 23, 2016 Report Share Posted August 23, 2016 Just write it up yourself? It should be a short with a few sentences. Ask for them to refer you to their clients. Add a few business cards and end with Thank you and I look forward to serving your clients. Short, simple and to the point? Keep in mind that it will most likely go in the trash so what you are wanting is for them to see your name and company name so when they see it again they will recall seeing it before. Quote Link to comment Share on other sites More sharing options...
kurt Posted August 23, 2016 Report Share Posted August 23, 2016 Sales is largely about making a good first personal impression. I toss mail advertising in the trash...I don't even look at it. Years ago, I would call and talk to anyone that would listen. Realtors, insurance offices, banks, I even dragged a few referrals out of the local lumberyard. Quote Link to comment Share on other sites More sharing options...
Steven Hockstein Posted August 23, 2016 Report Share Posted August 23, 2016 If there are any large corporate offices near you, the HR department is also a good resource. They are likely the first contact for relocated employees that are possibly purchasing a home in your inspection area. Quote Link to comment Share on other sites More sharing options...
Jim Baird Posted August 23, 2016 Report Share Posted August 23, 2016 Blum...where's Blum? You're up, GT! Quote Link to comment Share on other sites More sharing options...
kurt Posted August 23, 2016 Report Share Posted August 23, 2016 Website and Facebook is the starting point. Letters, flyers, and everything else don't matter even a teeny bit without a good site and internet presence. Blum's got a good idea how to go about it.... https://www.inspectorsjournal.com/forum ... C_ID=20721 Quote Link to comment Share on other sites More sharing options...
Marc Posted August 23, 2016 Report Share Posted August 23, 2016 One of the best ideas I've ever heard on that topic is to ask clients to get a word into their employer's intranet about you, particularly major employers in industry and business. Marc Quote Link to comment Share on other sites More sharing options...
kurt Posted August 24, 2016 Report Share Posted August 24, 2016 That's right. I got a big leg up from getting connected to some large law and accounting firms. They all got hundreds of well paid employees and they all punch in questions about everything on their intranet. Quote Link to comment Share on other sites More sharing options...
KevinW Posted December 2, 2016 Report Share Posted December 2, 2016 I agree with Scott, write one up and be honest. Think hard about a unique subject line to catch their eye, and have a clear, concise statement about what your unique value is. It's a rule of marketing - make several positive interactions or impressions, and they just might remember you when it comes time to recommend an inspector. Earlier this year, I used a new inspector because he had a professional and clean MailChimp email that somehow caught my eye. I tried another after he followed me on Facebook, Twitter, etc. Seeing you in more places shows you're not a fly by night inspector! Good luck! Quote Link to comment Share on other sites More sharing options...
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