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No experience of the sort, but why would you use space on your site to sell somebody else's wares? Just because other sites do it doesn't mean it's smart. TV ads and billboards don't use sidebars.

My ad often shows up my competition's website, though I never specified it on my advertising campaign settings.


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Maybe, depends on how much, and where they want said ad to be placed. Top front page placement can be expensive.

Make certain there link is a "target_blank". You don't want people leaving your site for some two bit alarm.

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