When Service magic called me and offered their service, I told them it was too expensive to to pay the sign up fee, which was about $200 I think. Then they said they could sign me up for free, which they did. Of course I haven't got any leads yet, but their search engine rank is usually on the first page, so its not that bad for me after all. I don't mind paying $12 or $18 for a lead and free advertising.