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About billyroth32

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    Internet Marketing
  1. Hi Guys, A quick tip - if you do want your website to show up higher in the natureal Google search results, you want to put your website in your forum signature and/or embed it within your posts/replies. With all of the posting you do here at Inspectors Journal, Google will see that your website is "linked" to this forum (which is a relevant topic - "Home Inspectors Journal"), thus increasing the natural ranking of your website. It's one of the vital strategies for website promotion and making the search engines happy. Let me know if you have any questions, I'd be glad to help. You guys have been kind enough to give me feedback and I'm happy to return the favor. -Bill
  2. Hi Guys, Thank you for the great thoughts/feedback so far. Marc - it sounds like you have a search engine optimization (SEO) strategist working for you, which is one of the best ways to grow with marketing a small business online. Usually, it gives you the highest (and longest term) return on investment as well. resqman - This is funny, it sounds like you have a company actually trying to provide you with SEO services, but I would definitely be wary of any company that doesn't even know you have a website trying to sell you on services. Good catch!!! Definitely a good idea to stay far away from those jokers. Plus, for a small fee, anyone could get you on the first page of google. Heck, I could do it in about 20 minutes if I bid for sponsored ads and I bid $100 a click to get you on the first page. It'll happen every time - something those "get on the first page of google" companies don't want everyone to know - their "get on the first page" gimmick is a given considering how it can be done - it only costs you $100 a click... Erby - thanks for the thoughts regarding competition. I have thought it through, but trust me - I've been in the online marketing space for years working with small to medium sized business all the way up to managing 6-figure budgets for brands like AT&T, Sony, Kohls, and more. I know all aspects of the business - not just one aspect such as getting ranked on google, setting up websites, advertising, email marketing, etc. My main goal of putting this idea together is to provide information to inspectors on an overall strategy for how to cost-effectively acquire more customers from the internet without the costs of having to hire a consultant and/or pay someone on a monthly basis to do it for you when it could easily be done yourself. For instance, calculating a marketing cost-per-customer acquisition metric for a business is essential, and knowing all the factors that go into it that calculation, and the cheapest ways to acquire a customer with that cost per customer metric in mind could be the difference between 4 customers a week or 6-8. Also, I plan on touching on how to maximizing the potential of your website through multiple channels and little-known but easy to use technologies, as well as an overview of the various types of online marketing strategies that could be used for an inspection business. Basically, I find that a lot of inspectors "know" they should have a website, but aren't sure how to maximize it's potential. That's where I want to provide invaluable information that could take business to the next level - with no b.s. involved. Just pure, real and valuable information from someone who's worked with inspectors and small businesses in the past to acquire more customers by taking their internet presence to the next level - if they need it.
  3. Hi Everyone! I recently just finished working for a fairly large home inspection training company, and have plans to soon publish an internet marketing resource for home inspectors. I've been in the internet marketing space for quite some time, and after chatting with a few inspectors, I now realize that home inspectors could use more information on how to market themselves online to get them more business. I want to ask everyone: As a home inspector, are you looking to bring yourself more business from the internet? And how important is marketing your business through the internet to you? It seems like most inspectors want to get more business through the internet, but don’t know how to. Which is why I want to help everyone out. Please let me know your thoughts and if this would be interesting to you. Thank you!
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