Here is a good tool to help analyze your website. Goto http://www.websitegrader.com and input your website address. Then type in a few searches that you want your website to be listed for (i.e. home inspectors in New York, NY). Optionally, you can add the web addresses of a few competitor sites. Click run report and wait a few minutes and it will return a score card. You will get a grade (like 65 out of 100) and then it will go through a few sections that will give you tips on how to imrpove your ranking. Then at the bottom (important), type in your address and click send email. It will eamil you a permanent link to this report and will update it every ~month so you can keep up on changes. I have found it to be an easy to use and very helpful tool to optimize your website.
