The prospect of licensing in every state has ASHI running scared. It is fighting to remain relevant with this whole "Branding" garbage and is going to end up shooting itself in the foot. One of the reasons that I joined this forum is because I am going to be kicked out of ASHI (because I won't pay for "Branding") and I enjoy these discussions online.[:-slug] Mike-Thanks again for putting this together! I would like to see a real poll of ASHI members about how many of us wanted "Branding" and not one of these vague survey questions that ask things like "Would you be willing to pay $250 to increase your business?" and have that twisted into us stating that we asked for "Branding". (of the many ASHI members I know, I still don't know any that were asked any survey questions) How about this question: Do you want ASHI to help you run your business, get involved in your company marketing, borrow money to help pay for this program, put together the program and keep the details a secret until after it is a done deal, raise your dues in an attempt to develop and increase public awareness of ASHI and do all of this without a clear plan? How many of us would agree to that?