All that stuff....flyers, mugs, leaflets, pens, whatever....are notes in a bottle on a very big ocean with very few places for those notes to wash up and even fewer that will take the time to open the bottle and read it. I've heard a few stories of it working. Never worked for me. We don't rely on repeat business to stay alive; it's all new customers all time. I get "repeat business", sort of. I had one the other day that is 28 years after the first inspection, and I get people coming back after 4-6 years quite a bit...but it's not really repeat business as most businesses think of repeat business. Marketing in a business that doesn't rely on repeat business is tricky. With a customer base, one can drive right at them and come up with ways to keep them coming back. In our gig, we don't have a customer base, per se, other than keeping those we work for extremely happy so they'll tell their friends. I've never heard anything different from anyone that's survived in this gig. It's about one job at a time and building a reputation. After a while of surviving, it's surprisingly easy. The phone just keeps ringing.