A new gold logo - perhaps with perimeter, flashing, LED lighting. [utube] " type="application/x-shockwave-flash" wmode="transparent" width="425" height="344"> Not too be to demeaning but what is needed is steady helmsman-ship and not knee jerk reactions. We're in a downturn and the numbers are off. Much like in nature when the food source starts to dwindle so does the rest of the chain. It is what it is. Let's not forget 1985 when Coke was re-formulated. They had done all kinds of market testing that showed people preferred the taste of the new formula yet the backlash was so huge and the sales so poor that they had to re-introduce the previous formula only 79 days after removing it from the shelves. Hang tough - we're all trying to make it through but don't bastardize the system with parlor tricks, smoke, mirrors and a shiny new paint job.