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Wally2

letter to realtor

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Hi all, this looks like a great resource.

I'm starting an inspection business and would like to introduce myself to local realtors. Would anyone have a letter template i could build on as an intro letter.

Thanks for any advice.

Wayne

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Just write it up yourself? It should be a short with a few sentences. Ask for them to refer you to their clients. Add a few business cards and end with Thank you and I look forward to serving your clients.

Short, simple and to the point?

Keep in mind that it will most likely go in the trash so what you are wanting is for them to see your name and company name so when they see it again they will recall seeing it before.

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Sales is largely about making a good first personal impression. I toss mail advertising in the trash...I don't even look at it.

Years ago, I would call and talk to anyone that would listen. Realtors, insurance offices, banks, I even dragged a few referrals out of the local lumberyard.

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One of the best ideas I've ever heard on that topic is to ask clients to get a word into their employer's intranet about you, particularly major employers in industry and business.

Marc

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That's right. I got a big leg up from getting connected to some large law and accounting firms. They all got hundreds of well paid employees and they all punch in questions about everything on their intranet.

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I agree with Scott, write one up and be honest. Think hard about a unique subject line to catch their eye, and have a clear, concise statement about what your unique value is.

It's a rule of marketing - make several positive interactions or impressions, and they just might remember you when it comes time to recommend an inspector.

Earlier this year, I used a new inspector because he had a professional and clean MailChimp email that somehow caught my eye.

I tried another after he followed me on Facebook, Twitter, etc. Seeing you in more places shows you're not a fly by night inspector!

Good luck!

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