Answer to Question One: No clue. Answer to Question Two: There is no correct answer. I go through this scenario several times a week. When I'm busy, I tell them my fee and provide a 15- or 20-second self-promo, fully aware that I won't get the job, but that's okay 'cause someone else will call and fill that gap in my schedule. When bidness is slower, I spend a little more time on self promotion. In marketing classes, they tell you never to go negative. It simply doesn't work. But I break that cardinal rule on a regular basis. I tell callers that I WILL walk the roof, I WILL check out every accessible area of the attic, and I WILL look at every square foot of the crawlspace, whereas my competitors won't. Does it work? Probably not. Or maybe I should say USUALLY not. The difficult part, is that most people know very little about houses, and very little about what we do. People don't know how diligent and compulsive some HIs are--diligent and compulsive to a degree that those inspectors will debate what font works best in a report : ) , along with everything else that has to do with houses. Yen knows your work, and wants to hire you because of it, yet she doesn't want to pay your fee because it's higher than some other schmuck's. Yen is basing her decision on simple cost rather than value obtained for that cost. Her lack of logic skews the question and renders it without a correct answer.