I've been developing a bunch of content for a site, and yes, it's really easy to go off in prose. I handed off the stuff to an editor, and they didn't even work it....they just handed it back and said "try again". I mashed it down by 2/3's, handed it back, and then they started editing. If we're going to be relevant, we have to rethink how we do this thing. And yes, screwed up stairs can't be fixed without tearing it out. Builders with their silly cartoons masquerading as plans are a big part of the problem.