NJinspector Posted September 4, 2006 Report Share Posted September 4, 2006 Just got my logo back from my graphic designer. Looking for input from the people that know best. Also looking for a decent tagline if anyone can help. thanks Download Attachment: Serenitylogo.jpg 115.62 KB Quote Link to comment Share on other sites More sharing options...
Focal Point Posted September 5, 2006 Report Share Posted September 5, 2006 Pretty slick man, I dig it! Quote Link to comment Share on other sites More sharing options...
chrisprickett Posted September 5, 2006 Report Share Posted September 5, 2006 One man's honest criticism: 1. It looks like a bunch of other HI/contractor logos- a roof line. What makes it "pop"? Nothing. It isn't memorable. 2. With the colors you chose, you will pay more for every reproduction you do. If the blue was black, your production costs would be less. 3. Your name is "Serenity". The logo doesn't project that IMO. Quote Link to comment Share on other sites More sharing options...
Les Posted September 5, 2006 Report Share Posted September 5, 2006 Remember you asked us! Logo is too large for the name. I see the logo rather than the name. Remember you will get business by your name not your logo. Think about Target and the bullseye and McDonalds and the arches - Target is a bullseye and a bullseye is a target but Golden arches is always hamburgers. Both are presented to everyone and everyone sees them. If you are veeeeery sucessful only a handfull of your clients will see your logo and almost no potential clients will, other than agents. It is my strong opinion, after decades in this business, you need a logo, but it is mostly a vanity thing 'cause you will always be referred to verbally and Serenity can work! Your logo defies description. By the way, I too think it is slick! Quote Link to comment Share on other sites More sharing options...
Steven Hockstein Posted September 5, 2006 Report Share Posted September 5, 2006 I know it is a drawing and not reality, but if the windows were real, they would leak because they are too close to the roof below. Quote Link to comment Share on other sites More sharing options...
Scottpat Posted September 5, 2006 Report Share Posted September 5, 2006 What everyone else has said. Keep in mind what Chris pointed out about the colors. Two colors will cost more. The house scape takes up a large portion of the space. My eyes go to the roof line at first and then to the name. You might want to see what it would look like if the house scape was more like a watermark (yes this would even cost more to print). Then your company name would "Pop" and it would be the first thing you would see. As it is now, it is nice and will work. My logo has morphed a few times of the past ten years. Now on my website, I don't even use the logo. One thing I have kept consistent are the colors that I use. I use Green on everything and I keep the same font or typeset one everything. As for a Tag line? This is something that you need to develop over time. Take a look at all of the other home inspector websites. A good majority all look and sound the same. You don't want to fall into that category. I would consider a "Mission Statement". Mission statements can change as your profession grows. They can serve the same purpose as a tag line. Quote Link to comment Share on other sites More sharing options...
Jim Morrison Posted September 5, 2006 Report Share Posted September 5, 2006 The logo is OK, but the goal of a logo is to be interesting and memorable, and that one is entirely forgettable. How many carpenter's pickup trucks are emblazoned with the company name and a hammer? Ho-hum. Still, yours is better than many I see. Truth to tell, I've never gotten around to even using one. And (with apologies to Scott) be careful with mission statements. I've never read one that didn't make me laugh or gag. Not-for-profits need mission statements, HI's need taglines. Our "mission" is to inspect houses and potential clients already get that. Think about what your "niche" in the market is going to be, and your tagline will come. Good Luck, Jim Morrison Princeton, MA Quote Link to comment Share on other sites More sharing options...
Erby Posted September 5, 2006 Report Share Posted September 5, 2006 Don't get stung! B Safe - B Sure - B 4 U Close - ASK 4 ME One of these days, I'll get around to a logo! Maybe something to do with a Bee?? Ya think! Quote Link to comment Share on other sites More sharing options...
Martin Lehman Posted September 5, 2006 Report Share Posted September 5, 2006 How about this tag line: "Serenity NOW!"[] I think you should scrap the house and just use the text. Text looks good Quote Link to comment Share on other sites More sharing options...
DonTx Posted September 6, 2006 Report Share Posted September 6, 2006 I'd lose the roof lines. The overpower the name. I agree with Martin, scrap the house and just go with the company name. Plus, if you have serenityhomeinspections.com, I'd put the ".com" after the name in the logo. I don't know what you payed for that logo, but gotlogos.com creates those type of logo's for $25. Good Luck, Quote Link to comment Share on other sites More sharing options...
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