It is amazing the price difference in obtaining a phone, even with the same provider. Here is what recently happened... We have Sprint. Where we need to use it, the service is great and the price is substantially less than Verizon. We also have unlimited data. Four of us are on the plan for about $200. Our two year contract was up in December. I went to the Sprint store and asked about phone upgrade options. They offered to sell me a phone with a $200 credit or allow me to lease a phone. I went to Best Buy and the deals were a little better but not much. I looked at Apple.com because I wanted to see my phone options and we all got new IPhone SE's with 64G of memory for "free", directly from Apple if we commit to two years of Sprint. If I wanted the 6s it would be $99 each. I actually like the SE better because it is essentially a 6s in a 5s size case. It was a seamless phone upgrade from the 5s.