They always increase with the rise in temperature. Keep a log of the calls you get, date of call, where they heard about you, and whether or not you book the job and you will see this trend. If they ask for a price sell yourself and your company first, then ask about the house, then give the quote. This will calm them down, they'll remember you, and you have a better chance of settin' the hook, and all the while you're being honest.