Jump to content

Marketing


Recommended Posts

Thanks Tim, I will look into relocation companies. A really good website is out of the budget for now, I might try the free wix thing to build my own website for now.(with the wife's help, I was a framer and cribber before so pretty much computer illiterate.)

Leighton

JMHO, but you want to own your web domain and not piggyback off a free site.
Link to comment
Share on other sites

Thanks Tim, I will look into relocation companies. A really good website is out of the budget for now, I might try the free wix thing to build my own website for now.(with the wife's help, I was a framer and cribber before so pretty much computer illiterate.)

Leighton

If you can't afford a good website then your business is seriously undercapitalized. This is the single biggest problem that I see with new inspectors and it causes them to fail in droves. People tend to focus on technical knowledge as a prerequisite for this business, but that's really only a small part of it. You absolutely, positively have to have to know how to run a business. Stop thinking in terms of working for a salary and start thinking in terms of running a business.

Your very next step is to find capital. Either take out a small business loan or get a backer. In order to do that, you'll probably need to work up a business plan to show how you're planning to get from A to B.

Link to comment
Share on other sites

Yes to the previous two comments.

A website isn't a luxury. It's a must have, can't do without, bedrock baseline requirement. Not having one is the equivalent of not having a business card.

Not being computer savvy isn't acceptable. It's 2015.

You want to make it in this biz, get a good site going. If you think marketing to realtors or sellers is going to get you someplace, you're somewhere in the middle of the pack working backwards.

Link to comment
Share on other sites

Speaking of websites, I still need to optimize my site for mobile.

I have been reading about the various strategies for this but still not sold on

a direction. I have a long established website that used to get pretty good

rankings but I have not been paying much attention except to do the test

which says google won't like it because it is not mobile optimized.

Does anyone have an up-to-date opinion?

Link to comment
Share on other sites

People tend to focus on technical knowledge as a prerequisite for this business, but that's really only a small part of it. You absolutely, positively have to have to know how to run a business. Stop thinking in terms of working for a salary and start thinking in terms of running a business.

You nailed it. I'm going to have to change my thinking. And I am a sponge, not too set in my ways especially about technology, I'm working on being more computer savvy.

Link to comment
Share on other sites

Speaking of websites, I still need to optimize my site for mobile.

I have been reading about the various strategies for this but still not sold on

a direction. I have a long established website that used to get pretty good

rankings but I have not been paying much attention except to do the test

which says google won't like it because it is not mobile optimized.

Does anyone have an up-to-date opinion?

I rebuilt my website with www.weebly.com

Extremely simply to use and maintain. It is inexpensive (they offer a free version but, you don't get much?.) and allows you total control over your site.

I did it myself because I got tired of waiting for a company to do it and the fees they wanted to charge. I spent most of a rain soaked Saturday setting it up. The mobile deadline back in April drove me to getting it done.

Link to comment
Share on other sites

I google "home inspector Evanston IL" where I live and I don't even show up. I'm optimized and have a reasonably efficient site.

It doesn't seem to be hurting business. I don't understand the fuss about optimization. I'm sure it's important, but you couldn't prove it by me.

Link to comment
Share on other sites

I google "home inspector Evanston IL" where I live and I don't even show up. I'm optimized and have a reasonably efficient site.

It doesn't seem to be hurting business. I don't understand the fuss about optimization. I'm sure it's important, but you couldn't prove it by me.

I googled you. You were 10th. Googled myself; 8th.

Now, if you & I were just starting out. . .

Link to comment
Share on other sites

I googled you. You were 10th. Googled myself; 8th.

Now, if you & I were just starting out. . .

Yeah, I know. Starting out is another matter.

I've got the contrarian view that, at this point in my career, I don't necessarily want to be at the top of a Google search, or even show up at all.

There was a point where I showed up high in the ranks. I didn't like it. Lots of people calling me and acting like they were doing me a favor by calling. Which they were. But I didn't like it. Too many people asking the 10 Questions to Ask Your Prospective Home Inspector. When I explained they're asking the wrong questions, they'd get indignant.

I kinda got a little niche where folks call for special stuff nowadays. I like special stuff. Straight up HI's have kinda burned me out. I still get up for them and do a good job, but they're boring.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...