I've been asking myself why I really like it too. The camera isn't just good, it's bordering on incredible. It has excellent low light capabilities, it's fast and has great color. The phone is superb. iPhone users, don't take this wrong, but I can always tell when I'm talking to you because iPhone call quality just isn't good. This phone feels like it has true duplex and voice clarity is like when we were kids talking on a wall mount model. The display is excellent. It's as good, maybe better than the S6 Edge. The apps work fast as heck and without glitches- My Chase Bank app was a struggle for my last phone. On this phone, I can open the app using my finger print, take pictures of the front and back of the check and deposit the check in about a minute. The same process used to take about 5 minutes. The watermarks on the back of the check made the Samsung really struggle with focus. Not so with the Pixel XL. Voice to text actually works- it works well enough so that I'm not obsessing about what it thought I said because it types what I say. Battery life is between good and very good. Easily an all day battery. Buttons and controls are placed where you cannot accidentally move them. You can actually take the phone out of your pocket, check to see who's calling and return it your pocket without accidentally answering the call. No bloatware, no bloatware, no bloatware. Apps are right at the bottom, not in a separate folder. Swipe up from the bottom and all your apps appear. It's an awesome feature because I only need my essential apps on my home screen since it's so easy to get to the rest. Google organizes my photos and stores them so I'll never come close to using the 32gig of memory. Everything works.